The literal use of this phrase hails from 1838 when the phrase originally was "call it half a day" to mean leaving work early. (source) The modern use of the phrase is to indicate ending something due to false sense of accomplishment.
This phrase was used a lot in 1953 but an earlier citation puts it at 1940 in a Metals and Plastics Publications advertisement. Read about it here . The phrase means you get more for your money.
"It's said that in the year 1796, the first U.S. dimes were produced for circulation. Hence, it would make sense for this phrase to originate sometime after." Read more here . Today the phrase carries the meaning that something is cheap or without value if it can be lumped in with other similar or exactly-like things. It's more of an insult than anything.
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