"We realized that the important thing was not the film itself but that which the film provoked."
Fernando Solanas
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Penny for your thoughts
The earliest citation of this phrase is found in the 1546 publication of "The Proverbs of John Heywood" which also has a number of other popular idioms as well. (source)
The phrase is another way to ask, "What are you thinking about?"
The literal use of this phrase hails from 1838 when the phrase originally was "call it half a day" to mean leaving work early. (source) The modern use of the phrase is to indicate ending something due to false sense of accomplishment.
This phrase was used a lot in 1953 but an earlier citation puts it at 1940 in a Metals and Plastics Publications advertisement. Read about it here . The phrase means you get more for your money.
There are two probable origins for this idiom and I think both are equally plausible. The first one is that when you spread butter on bread you are buttering it up like one would do when trying to flatter someone. The second is in ancient India there was a practice of throwing balls of butter at statues to ask for favor, i.e. buttering them up. ( source ) When we use the phrase today we generally mean that extreme flattery is used to gain information or favor. It's not always necessarily a compliment.
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